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Introducing Sustainable Raw Fish Recipes

Did you know that meat-centric pet diets are creating a whopping 64 million tons of carbon dioxide, equivalent to driving 13.6 million cars a year?*

The food your pets eat has a clear impact on the health of our planet. That’s why we are introducing frozen and freeze-dried raw meals for adult dogs made with sustainable Wild-Caught Alaskan Pollock to the Instinct® Raw Longevity™ portfolio, available exclusively at neighborhood pet stores.

Wild-Caught Alaskan Pollock has a lower carbon footprint than many other animal proteins – and even plant-based meat.

Longevity for Planet

Besides having one of the lowest carbon footprints of all proteins, Wild-Caught Alaskan Pollock is also sustainably sourced. Instinct Raw Pet Food is the first raw pet food brand to have raw fish recipes for pets using fish that is certified against the Marine Stewardship Council (MSC) fisheries standard, the highest sustainability standard for fish (Chain of Custody #: MSC-C-59518).

MSC principles

The catch methods for our Wild-Caught Alaskan Pollock help ensure a sustainable, healthy, and resilient ecosystem.

Longevity for Pets

Instinct is the first national brand to launch a complete and balanced 100% raw fish formula made with MSC certified fish that meets Association of American Feed Control Officials (AAFCO) guidelines to support optimal health and nutrition for your pet.

Wild-Caught Alaskan Pollock is high in protein and lower in fat than any other protein within the Raw Longevity assortment. Additionally, it contains high levels of Omega-3 fatty acids, providing benefits to skin & coat health, cognitive health, heart & kidney health, immune health, and helps to reduce inflammation.

Fish is the only animal protein in this formula, a great alternative for dogs with food allergies to more common ingredients.

Longevity for People

By shopping Instinct® Raw Longevity™ Wild-Caught Alaskan Pollock frozen and freeze-dried raw meals for adult dogs, you are supporting communities across the world. The Wild Alaska Pollock fishery is managed to support the livelihood and future of Alaskan villages by investing in scholarships, career training programs, critical infrastructures, and more.

You can also support your local community by purchasing Instinct® Raw Longevity™ Wild-Caught Alaskan Pollock. These recipes are available exclusively at neighborhood pet stores. By shopping Instinct, you are supporting local community members and their small businesses.

Raw Longevity Pollock Products

Impact on pets, people, and planet

Your pet’s food leaves a lasting impact on the planet.  Instinct® Raw Longevity™ Wild-Caught Alaskan Pollock isn’t just a sustainable choice for the planet; its complete and balanced raw fish formula also supports optimal health and nutrition for your pet. Because your pet, and the planet’s, health matters.

Product links:

For more information on this product launch, click here.

*Environmental Impacts of Food Consumption by Dogs and Cats, Gregory Okin, PLOS ONE journal

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