About Us

is to feed the unspoken bonds between pets, their people, and the planet.

Don't over-process it

Fresh, raw food is pure, powerful, and packed with everything pets need to thrive. We protect its natural freshness, preserving more nutrients and goodness in every bite.

Walk the walk

For over two decades, we've set the standard for quality — using the highest quality ingredients and raising the bar for safety. With our own facilities and rigorous protocols, we make fresh, raw food that's trusted and proven.

Lead the pack

We challenge the status quo and shape what's next in pet nutrition, with fresh, raw as our foundation.

Care beyond the bowl

We act with integrity and compassion for our pets, people, and the planet. Because what we stand for matters just as much as what we make.

Pets know best

A wag, a purr, a knowing glance — pets instinctively know what's good. And when they love something, you'll know it. That's why we make food pets love.

Nutrition made with Intuition

We didn't help pioneer raw pet food by following the crowd — we did it by following our instincts. After observing how a raw, meat-based diet completely transformed the health of tigers at the Lincoln Children's Zoo, our founder had a hunch: if it helped them thrive, it could help dogs and cats, too. It sounds like common sense, but back in 2002 it was a groundbreaking idea.

Lincoln Children's Zoo — where Instinct's story began

BRINGS OUT THE TIGER!

1st day I bought a bag, I came home and my 3 cats had ripped the bag and ate almost all of the food...and their skin and coat look beautiful..and I love the ziploc bag...

– Donna, Cat Mom

Purpose Day Out

Pets are our passion. It's why most Instinct team members joined the company: to work toward changing the pet food industry through raw. It's also why we have a company purpose day out and over 5,300 hours of volunteer work in the local community under our belt.

Proud Pet Sustainability Coalition Member

In 2020, Instinct proudly became a member of the Pet Sustainability Coalition (PSC) that drives positive impact for the environments and communities where we do business. PSC is helping us evaluate our company practices and accelerate progress in our supply chain, consumption & production improvements, employee wellness initiatives and better evaluation of our overall environmental & social impact.