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The Choice is Raw.
Instinct Raw®

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REAP THE RAW BENEFITS

Here are the most common changes pet parents have seen:

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better digestion/smaller, firmer #2s
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more mealtime excitement
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Improved skin and coat
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relief from food sensitivities
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Increased energy & vitality
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Improved Weight

What is raw pet food?

Food is one of the most important choices you can make for your pet, and raw pet food is the pinnacle of pet nutrition. Our raw recipes are minimally processed, protein-packed, and never cooked to keep more nutrients intact than cooked pet food.

A Range of Raw Options

At Instinct, we provide a variety of ways to add raw to your pet’s routine. That includes frozen raw meals, freeze-dried raw meals, raw toppers, kibble boosted with raw, and more. Because raw diets don’t have to be all-or-nothing for your pet to reap the raw benefits.

Frozen Raw Meals
Bowl of Instinct Raw
100% Raw
100% Raw
Frozen Raw Meals

Our purest form of raw nutrition - minimally processed, never cooked, nutrient dense and frozen for freshness.

For Dogs For Cats
Freeze-Dried Raw Meals
Bowl of Instinct Raw
100% Raw
100% Raw
Freeze-Dried Raw Meals

Shelf stable raw meals freeze-dried for convenience; an easy upgrade from kibble.

For Dogs For Cats
Raw + Kibble
Bowl of Instinct Raw
Boosted Raw Nutrition
Boosted Raw Nutrition
Raw + Kibble

Protein packed kibble combined with freeze-dried raw bites — a better way to feed kibble

For Dogs For Cats
Raw Toppers
Bowl of Instinct Raw
Boosted Raw Nutrition
Boosted Raw Nutrition
Raw Toppers

An easy way to add raw to any food for protein, taste and nutrition.

For Dogs For Cats

Find your pet’s new favorite food.

Dog people to the left. Cat people to the right. Pick the pet you’re shopping for, and we’ll get you started on your raw journey.

<p>Meet our most advanced raw recipe to date. Instinct Raw Longevity was specifically crafted to help your pet live a longer, healthy life. It’s enhanced with guaranteed nutrients that promote pets’ health spans and is customized to the unique needs of every life stage, from puppy and kitten to adult to adult 7+.</p>
<p>Because when it comes to your pet, a little longer means a lot.</p>

Introducing Instinct® Raw Longevity

Meet our most advanced raw recipe to date. Instinct Raw Longevity was specifically crafted to help your pet live a longer, healthy life. It’s enhanced with guaranteed nutrients that promote pets’ health spans and is customized to the unique needs of every life stage, from puppy and kitten to adult to adult 7+.

Because when it comes to your pet, a little longer means a lot.

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PET’S BEST
FRIEND SPEAKS

“Within 6 months on your food his coat is shinier than ever, he sheds less, and has WAY higher energy!”

@myboysalligatorandzeus

“Tucker was experiencing constipation and Theo had diarrhea, so Raw Boost Mixers for Gut Health caught my eye. Within 24 hours, they were back to their healthy selves. It truly was a miracle worker – they have had healthy poops since I have started using this product.”

Lee - Emeryville, California.

“No more excessive stinky gas, no more bald spots from her biting herself to alleviate itchy hotspots, and her bowel movements are smaller and way less smelly than before.”

Cheri - Suisun City, CA

See All Testimonials
 
 
 
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Our Favorites

At Instinct, we are proud of all our recipes. But if you want to know what we feed our own pets, we’ve rounded up a few of our favorites.

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