Here are the most common changes pet parents have seen:
Our brand is evolving, but our promise to provide the highest-quality natural nutrition remains the same. Instinct is founded on the belief that pets deserve the freshest food — and nothing is fresher than raw
At Instinct, we make it easy to add raw to any pet’s routine. Our thoughtfully crafted & impressive range of recipes are designed to fit every pet, every preference, and every lifestyle—because raw doesn’t have to be all-or-nothing to deliver real benefits.
Nothing is fresher than raw. No cheap fillers like white rice or pasta—just real, whole-food ingredients you can see and trust.
For Dogs
“The product smells fresh and is very palatable for the dogs too. I like that there’s fresh and healthy ingredients that help with their health so you don’t have to feel guilty about feeding it to them!”
“My dog loved it! He devoured it and wanted more. The portion was perfect for one meal for our medium-sized dog, the price is comparable to other fresh brands, and it’s a great fresh food option overall.”
“After searching for what seemed like forever, I came across this product and figured I would try it since there is absolutely nothing in it that he is allergic to. GAME CHANGER! He has been doing so well on this product. This product changed his whole quality of life.”
“Our dogs loved it! We wanted to feed raw but didn’t have the time—this made it SO easy! Just thaw and serve, and I love knowing I’m giving my fur kids the best with a raw diet.”
At Instinct, we are proud of all our recipes. But if you want to know what we feed our own pets, we’ve rounded up a few of our favorites.
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