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Our Commitment to Sustainability

At Instinct, we’re not just passionate about pets; we’re equally dedicated to the planet they (and we!) call home. From sustainable building practices to ingredient sourcing to packaging and beyond—we’re committed to minimizing our environmental paw-print while providing nutritious and delicious meals for our furry friends.

Let’s delve into our sustainability initiatives and how we’re striving to make a positive impact on both pets and the planet:

LEED certification for our manufacturing expansion

  • Sustainability is a driving force in our raw pet food manufacturing expansion in Lincoln, NE; it was designed to be LEED Certified®.
  • LEED® is the world’s most widely used green building rating system.
  • Our facility will be one of the few LEED Certified® pet food manufacturing plants in the USA.

Sustainable, Marine Stewardship Council (MSC) certified fish 

  • The Marine Stewardship Council is an international non-profit on a mission to end overfishing and ensure seafood is fished sustainably.
  • All of the fish used in our Lincoln, NE, facilities is MSC certified.
  • We’re proud to include wild-caught Alaskan pollock in many recipes; besides being MSC certified, it has one of the lowest carbon footprints of all proteins — even plant-based proteins.*

*Association of Genuine Alaska Pollock Producers (GAPP)

Recyclable packaging by the end of 2025

We’re charting a path to net zero emissions 

  • We’ve recently completed a Greenhouse Gas Emissions estimation, and are committed to becoming Carbon Neutral by 2050 — with ambitious plans for 2030.
  • With this info, we will start working to continuously reduce our impact, with the ultimate goal of achieving net zero emissions.

Your pet’s best life
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