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Harnessing Raw Potential

Gordon Dumesich, chief growth and marketing officer for Instinct pet foods, discusses how the brand continues to innovate pet nutrition after nearly two decades at the forefront of the raw food movement.


The 8 Best Affordable Raw Dog Foods in 2021

Even if your dog looks nothing like a wolf, his body still works like one (to some degree, anyway). Raw dog food is claimed to mimic the natural, ancestral diet wild wolves have evolved to follow. Some canine experts agree that it’s a healthy diet for dogs, but as with most pet foods, raw pet food has strong dissenters, too. Be sure to do your own research and consult with your veterinarian before deciding whether raw food is right for your dog.


Wag! Badge – Hand-picked Top Pet Brands in 2021

Our team at Wag! handpicked these brands because they’re exceptional at what they do, which is something their clients can attest to as well.


Instinct achieves SQF certification

Instinct Pet Food announced in early February that its Lincoln manufacturing facilities have earned the Safe Quality Food (SQF) Food Safety and Quality certification from the Global Food Safety Initiative (GFSI), a widely recognized achievement in the food processing industry.


Okay, So the Science Behind Raw Pet Food Is Fascinating—And Makes a Strong Case for Switching Your Pet’s Food, Forever

When the wellness stars align, and the foods you crave are also really good for you, you usually add them into your regular meal rotation as often as possible, right?


Natural Eating Isn’t Just For Humans—Here’s What You Should Feed Your Dog, According to a Vet Nutritionist

How would you feel if you sat down for a virtual Saturday night dinner party, but instead of the delicious, Food Network-level meal the rest of your friends dive mouth-first into, you’re greeted with a freezer-burned TV dinner? File that under dinner-party #fail.


I’m a Nutrition Expert, Here’s How I Approach Healthy Eating for Both Me and My Dog

You’ve heard that finding the right balance of healthy eating involves a whole lot of listening to your body, since a one-diet-fits-all approach (unfortunately) doesn’t exist. But what about finding that same balance for your pooch, who can’t exactly pipe up with input on their food preferences?

Well+Good Pet Business Rover Dog Spotted Wag!

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