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2021 Manufacturer of the Year

Instinct Pet Food Awarded Manufacturer of the Year

Lincoln Chamber of Commerce recognizes the pet food company for social and economic contributions to the city.

The Strategist - 11 of the Very Best Cat Foods

11 of the Very Best Cat Foods

As the owner of a 10-year-old cat, I’m constantly thinking about how to keep her happy and healthy. Choosing the right food is a major part of that equation, and wading through a sea of marketing claims can make it a surprisingly difficult task.


The 8 Best Affordable Raw Dog Foods in 2022

Even if your dog looks nothing like a wolf, his body still works like one (to some degree, anyway). Raw dog food is claimed to mimic the natural, ancestral diet wild wolves have evolved to follow. Some canine experts agree that it’s a healthy diet for dogs, but as with most pet foods, raw pet food has strong dissenters, too. Be sure to do your own research and consult with your veterinarian before deciding whether raw food is right for your dog.


Harnessing Raw Potential

Gordon Dumesich, chief growth and marketing officer for Instinct pet foods, discusses how the brand continues to innovate pet nutrition after nearly two decades at the forefront of the raw food movement.


Wag! Badge – Hand-picked Top Pet Brands in 2021

Our team at Wag! handpicked these brands because they’re exceptional at what they do, which is something their clients can attest to as well.


Instinct achieves SQF certification

Instinct Pet Food announced in early February that its Lincoln manufacturing facilities have earned the Safe Quality Food (SQF) Food Safety and Quality certification from the Global Food Safety Initiative (GFSI), a widely recognized achievement in the food processing industry.

Pet Business Rover Wag!

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