Pollock is naturally low-fat, high-protein, and high in Omega 3 fatty acids. Our recipe is scientifically developed within AAFCO guidelines to support optimal health for your pet.
Wild Alaska Pollock fishery is managed to support the livelihood and future of Alaskan villages by investing in scholarships, career training programs, critical infrastructures, and more.
Wild Alaskan Pollock has one of the lowest carbon footprints of all proteins, and our catching methods ensure a sustainable, healthy, and resilient ecosystem.
Wild-caught Alaskan Pollock is one of the most sustainable proteins in the world, with one of the lowest carbon footprints.
The Marine Stewardship Council (MSC) is an international non-profit organization that recognizes and validates efforts to protect oceans and safeguard seafood supplies for the future. The Wild-Caught Alaskan Pollock used in Instinct frozen and freeze-dried recipes comes from an MSC Certified fishery. Instinct is the ONLY brand to have raw fish recipes for pets that are MSC certified.
Products bearing the MSC certified logo contain fish from fisheries whose practices adhere to 3 main principles:
Operational practices prevent overexploitation of fish
Fishing operations maintain the structure, productivity, function, and diversity of the ecosystem
Fishery meets all local, national, and international laws
As we developed our raw fish recipes, our R&D team researched and tested over 20 different fish species to find the one with the right balance of nutrition for a raw recipe for dogs! The winner? Wild-Caught Alaskan Pollock, of course.
Wild-caught pollock is high in protein and lower in fat than any other protein within our Raw Longevity line. Great for weight management and protein rotation for a low-fat alternative.
High levels of Omega-3 Fatty Acids provide benefits to Skin & Coat Health, Cognitive Health, Heart & Kidney Health, and Immune Health.
Fish is the only animal protein in this formula, and fish is a good alternative for pets with food allergies to more common ingredients (like chicken).
As we developed our raw fish recipes for Adult Dogs, our R&D team researched and tested over 20 different fish species to find the one with the right balance of nutrition that was also sustainable. The winner was Wild-Caught Alaskan Pollock.
While fish like Salmon and Cod are more common than Pollock in kibble or on a restaurant’s menu, it doesn’t necessarily mean that they are also the fish that will provide your dog with the best raw nutrition. For example, Salmon is high in fat and as a result is over the AAFCO limit for Vitamin D for an Adult Dog diet. Wild-Caught Alaskan Pollock not only provides superior nutritional benefits to pets, but it is also a more sustainable fish option due to its low carbon footprint.
Nope! Wild-Caught Alaskan Pollock is naturally very low in mercury for two reasons:
1) Pollock do not live long enough before being harvested to accumulate the same level of heavy metals and toxins that older, larger, predatory fish do.
2) Large fish are at a much higher risk of heavy metals because they eat other fish; Pollock is a small fish, and their diet consists primarily of plankton and very small fish. This means there’s a lower mercury content in Pollock in comparison to larger fish.
The State of Alaska Department of Environmental Conservation regularly tests Alaska seafood for the presence of environmental toxins and heavy metals and in all tests to date, Alaskan Pollock has shown extremely low levels of heavy metals.
It will be soon, but not quite yet! Stay tuned – as Pet Sustainability Coalition Packaging Pledge Signatories, Instinct has committed to having all recyclable packaging by the end of 2025.