Instinct Achieves Pet Sustainability Coalition (PSC) Accreditation

Instinct Pet Food is proud to announce that we have achieved Accreditation from the Pet Sustainability Coalition (PSC). This prestigious recognition underscores our commitment to sustainable business practices and ongoing efforts to minimize our environmental footprint.

About Pet Sustainability Coalition (PSC) Accreditation

PSC Accreditation is awarded to companies that demonstrate a strong commitment to sustainable practices and show measurable progress in environmental and social responsibility. This accreditation process involves rigorous evaluation and verification of a company’s sustainability initiatives, policies, and impact.

Instinct is dedicated to making a positive impact on our planet and community. Our recent accreditation by PSC is a testament to the hard work and dedication of the team.

Some key Instinct sustainability initiatives and accomplishments include:

• A LEED Certified® manufacturing expansion in Lincoln, NE
  • LEED® is the world’s most widely used green building rating system. Instinct’s facility is one of few LEED Certified® pet food manufacturing plants in the United States.
• Marine Stewardship Council certified fish
  • All fish used in our Lincoln, NE, facilities is MSC certified! MSC is an international non-profit on a mission to end overfishing and ensure seafood is fished sustainably.
• Recyclable packaging by 2025 
  • In accordance with the Pet Sustainability Packaging Pledge, all Instinct packaging will transition to recyclable materials by the end of 2025.
• Commitment to Ongoing Improvement
  • We understand that sustainability is an ongoing journey and is committed to continuously improving our practices. Besides adhering to the 2025 PSC Packaging Pledge, a big goal is charting a path to net zero emissions. Instinct is committed to becoming Carbon Neutral by 2050 – with ambitious plans for 2030.

The Instinct team is proud of how far we have come in our sustainability journey and excited for what’s to come!