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VETTY Awards® Recognizes Instinct For Digital Campaign Excellence
Instinct Pet Food’s “No tricks, just treats” marketing campaign has been recognized among the best in the animal health care industry.
The North American Veterinary Community (NAVC) on January 20th the winners of its 2024 VETTY Awards® program, which is dedicated to recognizing marketing excellence in the animal health care industry. Veterinary industry nonprofit and for-profit organizations and agencies throughout the globe were invited to submit their projects for consideration during the 2024 awards program.
Instinct was awarded bronze in the VETTY® “Digital Campaign” category for their Halloween 2024 campaign produced in-house, with support from the media agency BBDO MW.
Integrated Marketing Communications Manager Ashley Martino says, “The Instinct team is proud to be recognized for the work our in-house team put into our Halloween campaign. It was a team effort to bring to life a playful seasonal campaign that also educated pet parents about the benefits of our healthy and delicious freeze-dried food.”
NAVC CEO Gene O’Neill says, “We are proud to recognize the amazing work that those in marketing and advertising are accomplishing across the animal health care industry. They really bring out the heart and science of veterinary medicine with animals at the center of it all. This year’s VETTY Awards® winners showcased many of the advancements in animal medicine, a deep understanding of the animal health care audience, technological developments and memorable creative campaigns.”
The NAVC, the world’s leading provider of veterinary continuing education, introduced the VETTY Awards® competition in 2017 to recognize and reward marketing that helps fuel the rapidly growing animal health industry. Since its inception, the VETTY Awards® has rapidly grown to be a prestigious awards program, pulling entries from around the world and recognizing the best in marketing animal health care products, programs and services.
Veterinary industry nonprofit and for-profit organizations and agencies around the globe were invited to submit their projects for consideration during the 2024 awards program. Entrants included agencies and companies in veterinary clinics, pet pharmaceuticals, foods, diagnostic equipment, professional associations, advocacy groups and more. Each entry was rigorously reviewed by a judging panel, comprised of leaders in the creative marketing field, to ensure the highest standards of excellence were maintained.
From January 25-29, 2025, Instinct will be among the VETTY Awards® winners recognized at the 42nd annual Veterinary Meeting & Expo (VMX), which takes place January 25-29 at the Orange County Convention Center in Orlando, Florida. Presented by the NAVC, VMX is the world’s largest and most comprehensive global veterinary education conference with more than 1,300 hours of continuing education, world-class entertainment and its award-winning VMX Expo Hall featuring the latest advances in veterinary medicine. As the first veterinary conference of the year, VMX sets direction for the industry. All VETTY Awards® winners will be featured inside the VMX Expo Hall and celebrated during a special NAVC VETTY Awards® & Media Reception on Sunday, January 26, 2025, at the Hyatt Regency Orlando.
To learn more about the VETTY Awards® or to see a full list of winning entries, visit www.thevettys.com. For more information about NAVC, visit www.navc.com.
