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Instinct® dog Food

Original Real Rabbit Recipe

  • Farm-raised rabbit is the first ingredient – packed with animal protein for strong, lean muscles
  • 71% real animal ingredients and nutritious oils; 29% vegetables, fruits and other wholesome ingredients; 0% grain
  • Made without - grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives
  • Guaranteed levels of live, natural probiotics, natural Omegas and antioxidants for digestive health, healthy skin & coat, and immune health
  • The only kibble with the pure, real nutrition of raw on every piece
  • Made in the USA with the finest ingredients from around the world
Available in 20 lb. & 4 lb. bags

More About
Raw Coated
Kibble

  • A variety of natural kibble options

    Grain-free, whole grain and limited ingredient options to suit your pet's needs

  • Protein Packed

    Protein packed recipes made with high levels of real animal ingredients and responsibly sourced meat, poultry or fish

  • Coated with raw on every piece

    Each piece of kibble is coated with freeze-dried raw for the added nutrition and taste of raw

Raw Coated Kibble

Rabbit, Salmon Meal, Menhaden Fish Meal, Chickpeas, Canola Oil (preserved with Mixed Tocopherols and Citric Acid), Tapioca, Rabbit Meal, White Fish Meal (Pacific Whiting, Pacific Sole, Pacific Rockfish), Dried Tomato Pomace, Natural Flavor, Peas, Montmorillonite Clay, Carrots, Apples, Cranberries, Vitamins (Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Freeze Dried Rabbit (including Freeze Dried Ground Rabbit Bone), Potassium Chloride, Salt, Pumpkinseeds, Dried Bacillus coagulans Fermentation Product, Freeze Dried Rabbit Liver, Freeze Dried Rabbit Lung, Freeze Dried Rabbit Kidney, Rosemary Extract.

Complete + Balanced

Instinct Original Grain-Free Recipe with Real Rabbit is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages except for growth of large size dogs (70 lbs or more as an adult).

Caloric Content (calculated) - Metabolizable Energy
Caloric Content
4,460 kcal/kg
524 kcal/cup
Guaranteed Analysis
Crude Protein (min)
36.5%
Crude Fat (min)
20.5%
Crude Fiber (max)
3.5%
Moisture (max)
10.0%
 
Vitamin E (min)
100 IU/kg
*Ascorbic Acid (Vitamin C) (min)
85 mg/kg
*Omega 3 Fatty Acids (min)
1.5%
*Omega 6 Fatty Acids (min)
3.4%
*Bacillus coagulans (min)
60,000,000 CFU/lb
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet.

Daily Feeding Guidelines (standard 8 oz dry measure cup):
Adult Maintenance (cups per day): 5-15 lb: ½ – 1 cup; 16-25 lb: 1 – 1 ¼ cups; 26-50 lb: 1 ¼ – 2 ¼ cups; 51-75 lb: 2 ¼ – 3 cups; 76-100 lb: 3 – 3 ¾ cups
Weight Loss (cups per day): 5-15 lb: ¼ – ½ cup; 16-25 lb: ½ – ¾ cup; 26-50 lb: ¾ – 1 ¼ cups; 51-75 lb: 1 ¼ – 2 cups; 76-100 lb: 2 – 2 ¼ cups
Puppies (Except Large Breed [70+lbs as an adult]): Feed up to twice the adult maintenance amount.
Pregnant/Nursing Females: Feed up to three times the adult maintenance amount shown above.

Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.

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