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Instinct® dog Food

Be Natural Real Chicken & Brown Rice Recipe

  • Cage-free chicken is our first ingredient, making real animal proteins are our #1 and #2 ingredients followed by hearty whole grains
  • No fillers - made without corn, wheat, soy, chicken or poultry by-product meal, brewer's rice, artificial colors or preservatives
  • Raw on every piece - our kibble is tumbled with freeze-dried raw for nutrition and taste
  • We believe in the power of raw because raw is real meat, natural, protein packed, minimally processed and made from whole-food ingredients
  • Made in the USA with the finest ingredients from around the world. Natural nutrition with added vitamins and minerals
Available in 25 lb. & 12 lb. & 4.5 lb. bags

More About
Raw Coated
Kibble

  • A variety of natural kibble options

    Grain-free, whole grain and limited ingredient options to suit your pet's needs

  • Protein Packed

    Protein packed recipes made with high levels of real animal ingredients and responsibly sourced meat, poultry or fish

  • Coated with raw on every piece

    Each piece of kibble is coated with freeze-dried raw for the added nutrition and taste of raw

Raw Coated Kibble

Chicken, Chicken Meal, Brown Rice, Oatmeal, Barley, Turkey Meal, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), Dehydrated Alfalfa Meal, Ground Flaxseed, Menhaden Fish Meal, Natural Flavor, Salt, Carrots, Vitamins (Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Apples, Blueberries, Cranberries, Montmorillonite Clay, Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Potassium Chloride, Freeze Dried Chicken, Yeast Culture, Dried Lactobacillus acidophilus Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Aspergillus niger Fermentation Extract, Dried Trichoderma longibrachiatum Fermentation Extract, Dried Bacillus subtilis Fermentation Extract, Freeze Dried Chicken Liver, Pumpkinseeds, Freeze Dried Chicken Heart, Rosemary Extract.

Complete + Balanced

Instinct Be Natural Real Chicken & Brown Rice Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages except for growth of large size dogs (70 lbs or more as an adult).

Caloric Content (calculated) - Metabolizable Energy
Caloric Content
3,763 kcal/kg
428 kcal/cup
Guaranteed Analysis
Crude Protein (min)
25.0%
Crude Fat (min)
14.0%
Crude Fiber (max)
5.0%
Moisture (max)
10.0%
 
Vitamin E (min)
100 IU/kg
*Omega 3 Fatty Acids (min)
0.4%
*Omega 6 Fatty Acids (min)
2.1%
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet.

Daily Feeding Guidelines (standard 8 oz dry measure cup):
Adult Maintenance (cups per day): 5-15 lb: ½ – 1 ¼ cups; 16-25 lb: 1 ¼ – 1 ¾ cups; 26-50 lb: 1 ¾ – 2 ¾ cups; 51-75 lb: 2 ¾ – 3 ¾ cups; 76-100 lb: 3 ¾ – 4 ¾ cups
Weight Loss (cups per day): 5-15 lb: ¼ – ¾ cup; 16-25 lb: ¾ – 1 cup; 26-50 lb: 1 – 1 ¾ cups; 51-75 lb: 1 ¾ – 2 ½ cups; 76-100 lb: 2 ½ – 3 cups
Puppies (Except Large Breed [70+lbs as an adult]): Feed up to twice the adult maintenance amount.
Pregnant/Nursing Females: Feed up to three times the adult maintenance amount shown above.

Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.

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