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Get to know Raw

Raw is the pinnacle of pet nutrition. Instinct Raw meals are minimally processed, protein-packed and never cooked to preserve the integrity of every ingredient.

We’ve been crafting and perfecting our raw recipes for 20 years and we’re on a mission to put more raw in more bowls to transform the lives of pets. Feed the science-backed, life enhancing benefits of raw.

Get to know Raw

Raw is the pinnacle of pet nutrition. Instinct Raw meals are minimally processed, protein-packed and never cooked to preserve the integrity of every ingredient.

We’ve been crafting and perfecting our raw recipes for 20 years and we’re on a mission to put more raw in more bowls to transform the lives of pets. Feed the science-backed, life enhancing benefits of raw.

Reap the Raw Benefits

Food is one of the most important choices you can make for your pet. Here are the most common changes pet parents have seen:

Increased energy and vitality
Increased energy
and vitality
Better digestion, smaller / firmer #2's
Better digestion,
smaller / firmer #2's
More mealtime excitement
More mealtime
excitement
Relief from food sensitivities
Relief from
food sensitivities
Improved skin and coat
Improved skin
and coat
Improved weight
Improved weight

5 Reasons to transition to a raw diet

  • Real ingredients you can recognize

    Instinct Raw is made with real meat, fruit, and vegetables along with other recognizable ingredients. This is a step up from many other pet foods, which are often made with processed, lower quality ingredients like by-product meals, fillers, artificial colors, and preservatives.

  • 3x more real meat and organs than kibble*

    Many kibble recipes are limited in the amount of real meat they can include, and supply protein from processed meat or vegetable ingredients instead. Raw food, on the other hand, means more animal-based protein.

  • Nutrient dense with ingredients preserved at their peak

    Other pet foods are formulated to only provide the required nutrients, and other beneficial nutrients are cooked out. Instinct Raw provides more beneficial nutrients because it’s raw, with more nutrients intact than kibble.

  • The most minimally processed pet food on the market

    If it isn’t raw, it’s cooked and processed pet food. That includes kibble, refrigerated pet food, and canned food. Less processing means better digestion and nutrient absorption.

  • Real benefits backed by science

    Some benefits of a raw diet include better digestion, increased mealtime excitement, improved skin & coat, improved weight, and increased energy and vitality. Emerging science continually shows the positive impacts of a raw diet, such as reducing a pet's likelihood of developing certain health conditions. Additionally, research shows that feeding as little as 20% raw can reduce the risk of skin allergies!

*Compared to Instinct® Original kibble

A nutritious meal starts at the source

Our raw recipes are made with real ingredients you can recognize, like cage-free chicken, grass-fed beef and lamb, apples, blueberries, spinach, apple cider vinegar, and more.

All our raw meat is responsibly sourced, and our raw recipes are made in small batches in our own kitchens in Lincoln, Nebraska to ensure high quality and food safety. We work with suppliers we’ve verified, with proteins sourced from the U.S., Canada, Mexico, New Zealand, Australia, and France.

Our fruit and vegetables are non-GMO, and our raw recipes have no artificial flavors or preservatives. We also make our raw food without grain, soy, legumes, corn, wheat, or fillers.

  • Butternut Squash
  • Pumpkin Seeds
  • Broccoli
  • lamb
  • Salmon

Our Commitment to Scientific Advancement

At Instinct, we have a team of experts crafting our raw recipes, from food scientists to quality control engineers. Among them are our Chief Scientific Officer, Susy Tejayadi, Ph.D., and our on-staff Board Certified Veterinary Nutritionist Susan Wynn, DMV, DACVN, who has credentials fewer than 100 people in the U.S. have obtained.

We are also proud to sponsor researcher Dr. Anna Hielm-Björkman at the University of Helsinki to continue her ground-breaking work with the DogRisk independent research program, which is studying the role of nutrition in our pet’s health and well-being – including raw nutrition.

These partnerships and the deep expertise of our Research and Development team is what guides us through innovation, formulation and quality control – to evolve and create raw recipes with promising health benefits.

The Science of Raw

Not all raw diets are created equal. We use High Pressure Processing to create extreme cold pressure for food safety with pure, cold water
— no heat, chemicals, or preservatives needed.

This pathogen-reduction process is not a requirement across all raw pet food, and we take this step to ensure safety and quality in our foods. In addition, Instinct is the only raw pet food company in North America to achieve an “excellent” Safe Quality Food (SQF) Food Safety rating and an SQF Quality certification.

Extreme Pressure
EXTREME
PRESSURE

High Pressure Processing (HPP) uses 5x more pressure than the ocean floor. Our product is placed in a chamber with water to pressurize our food.

Eliminate Bacteria
ELIMINATE
BACTERIA

Harmful bacteria can’t survive under high pressure. HPP is 100% natural, and a USDA-recognized pathogen reduction treatment.

100% Raw Nutrition
100% RAW
NUTRITION

Unlike cooking, HPP has minimal to no effects on nutritional value, vitamins, or minerals, with no compromises on taste or color.

PET’S BEST
FRIEND SPEAKS

“Within 6 months on your food his coat is shinier than ever, he sheds less, and has WAY higher energy!”

@myboysalligatorandzeus

“Tucker was experiencing constipation and Theo had diarrhea, so Raw Boost Mixers for Gut Health caught my eye. Within 24 hours, they were back to their healthy selves. It truly was a miracle worker – they have had healthy poops since I have started using this product.”

Lee - Emeryville, California.

“No more excessive stinky gas, no more bald spots from her biting herself to alleviate itchy hotspots, and her bowel movements are smaller and way less smelly than before.”

Cheri - Suisun City, CA

See All Testimonials
 
 
 
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